Title tags that name the job and the area
The words in your browser tab are one of the strongest signals on the page. Every page gets its own.
Plumber Penrith | Smith Plumbing | Blocked Drains ...Web designSydney
Web Design in Sydney.
Websites for small businesses and tradies that do more than look good. Built to rank on Google and to turn visitors into calls and quote requests, with a page for every service and suburb you want to win.
- Free 3-minute website review
- You own the domain and the site
- Western Sydney based
01Website design built to rank
Five pages can't rank for fifty searches.
Most small business websites are a homepage, an about page, a gallery and a contact form. They look fine and rank for the business name. That's it.
One page per service. Someone searching "blocked drain Penrith" and someone searching "hot water system replacement" want different things. A page for each service answers that search properly, with photos, what's included, price guidance if you're comfortable, and a quote button. Google ranks the page that matches best.
One page per suburb you want to win. Not a copy-paste list with the suburb swapped. Real pages with jobs done there, local photos and the services people in that area ask for most.
Project and guide pages on top. Finished jobs with photos, and answers to the questions you hear on every quote. Each one is another search you can show up for.
Then the 30 page test. Type site: followed by your web address into Google. That's roughly how many pages Google has indexed. Under 30 and there's very little for it to rank. We plan builds around your services and suburbs from day one with that in mind, and every page links to the ones around it.
02SEO-friendly website design
SEO built in, not bolted on.
Most websites get "SEO" added after launch, if at all. We build these into every page from the start, because fixing them later costs more.
One clear main heading
The H1 says what the page is about and where, in plain words. Not "Welcome to our website".
Blocked Drain Plumber in PenrithDetails that match Google
Business name, address and phone number match your Google Business Profile character for character, in the footer of every page.
Schema Google can read
LocalBusiness schema tells Google your trade, area, hours and contact details in its own language. Service and FAQ markup where it fits.
validator.schema.orgFast on a phone signal
Compressed images, no heavy sliders, minimal scripts. Pages that load fast on mobile data keep people from hitting back.
Ready to grow
A Google map on the contact page, clean web addresses, a sitemap submitted to Search Console, and room for new service and suburb pages.
A website is half of the job. The other half is your Google Business Profile and the map. See our local SEO service and SEO services for how the two work together.
03Mobile first web design
Built for a thumb, on a job site.
Most people find a tradie on their phone, often while the problem is happening. If calling you takes more than one tap, some of them call the next result.
- 1
Call button, always in reach
A tap-to-call number at the top of every page, not buried on the contact page.
- 2
Say what you do and where
The first screen answers "can they do my job, near me?" before anyone scrolls.
- 3
Proof before the ask
Your Google rating, licence number and real job photos, right where people decide.
- 4
A short quote form
Name, phone, suburb, the job. Every extra field costs you enquiries.
- 5
Sticky call and quote bar
Wherever they are on the page, the next step stays one tap away.
Example layout. Every site is designed around the business, but these five parts stay.
04Websites that convert
Visitors in. Quote requests out.
Ranking gets people to the site. The site's job is to turn them into a phone call or a quote request. That's the number we design for.
1 in 5
Design Timber Flooring had no website. We built one and ran SEO. Of the first 100 people who clicked through from Google, 20 asked for a quote, and the site reached the top three for "timber flooring contractors".
Read the Design Timber case study05Web design case studies
Four businesses. Four sites that work.
Some of the Sydney businesses we've designed and built websites for. Each one was planned around the jobs the owner wanted more of, and judged on the calls and quote requests it brings in.
Mould removal · website rebuild
How a Sydney Mould Removal Company Made an Extra $6K in 14 Days
AAA Mould Removal was getting steady traffic from Google Ads, but most visitors left without calling. We didn't touch the ad spend. We rebuilt the site around the offer, added proof up front, simplified the enquiry form and made the urgency clear.
- +40%more leads
- 14leads in two weeks
- $6Kextra revenue
- $0extra ad spend
House painting and restoration · new website
OJ Enterprises
Painting plus the repairs that come before it. We gave each service, area and restoration its own page, added before and after galleries, and made an on-site quote the main call to action on every page.
See the live site
Painters · new website
Maestro Painting
Interior, exterior and commercial painting across Sydney. Clear service and area pages, a gallery of real jobs, and the phone number and quote button in the header of every page.
See the live site
Timber flooring · website and SEO
Design Timber Flooring: 1 in 5 visitors asked for a quote
Jimmy had over 20 years of referrals, no website, and a bad experience with an SEO agency. We built his site from scratch and ran the SEO. It reached the top three on Google for "timber flooring contractors", and the first visitors started booking quotes straight away.
- Top 3"timber flooring contractors"
- 20quotes from the first 100 visitors
- 13.3KGoogle impressions
More in our case studies.
06Small business web design
Your domain. Your website.
It's surprisingly common for a business owner to find they can't update their own website because an old agency holds the domain or the logins. That shouldn't happen.
What you own
✓The domain, registered in your business name
✓The website, the words and the photos
✓Your Google Business Profile, Search Console and Analytics
✓Admin access, handed over and written down
What to watch out for
✕A domain registered to the agency, not you
✕A "free" site you lose if you stop paying
✕No access to your own Google accounts
✕Templates copied across a hundred other businesses
07How a build works
From first call to first quote request.
We do the heavy lifting. You tell us about the business, check the drafts and send photos from your jobs.
- 01Plan
The searches and pages
What your customers type, what the businesses ranking above you have, and the list of pages your site needs.
- 02Write and design
Words that sell the job
Plain copy in your voice, your real photos, and a layout built around calls and quote requests.
- 03Build and launch
Fast, tracked, indexed
Schema, titles and matching details on every page, call and form tracking, and the site submitted to Google.
- 04Grow
SEO or ads on top
Add suburb and project pages over time, or send paid traffic with Google Ads to pages built to convert it.
Get my free review
Start with a free review of the site you have now.
08Free website review
Is your website costing you quotes?
We'll record a free 3-minute video going through your current website: how it shows up on Google, where visitors drop off, and what to fix first.
- How your site shows up on Google today
- What stops visitors calling or asking for a quote
- The first three fixes, in order
A limited number of website reviews each week.
Got it. We're on it.
Your website review lands in your inbox within 48 hours. Check the junk folder too, just in case.
FAQ
Web design questions.
What business owners ask us before a new website.
It depends on how many pages you need, how many services and suburbs you want to rank for, and whether you need copywriting and photos. We don't publish set prices. Start with the free 3-minute video review of your current website, and if a new site makes sense, we'll quote from there.
A page for each service and suburb you want to rank for, a unique title tag and main heading on every page, business details that match your Google Business Profile, LocalBusiness schema, fast loading on mobile, and clean internal links so Google can find every page.
Yes, most of our websites are for trades and local service businesses: painters, flooring companies, tank cleaners, mould removal and more. They're built around calls and quote requests, with service pages and suburb pages so you can rank where you want to work.
Enough to cover every main service and every area you want to win, plus project pages and answers to common questions. For most local businesses that means 30 or more indexed pages. A five page site usually only ranks for the business name.
Yes. The domain is registered in your business name, and you own the website, the content and your Google accounts. You get the logins. If you ever leave, the site goes with you.
It depends on the size of the site and how quickly we get your feedback and photos. A focused small business site is usually a matter of weeks, not months. We'll give you a timeline with the quote.
Often, yes. Sometimes the fastest win is fixing the pages you have, like we did for AAA Mould Removal, where restructuring the site lifted enquiries 40% in two weeks. The free website review tells you whether to fix or rebuild.
A well built website is the foundation, but ranking in the map pack also depends on your Google Business Profile, reviews and listings. We can handle both, or build the site so whoever does your SEO has the right structure to work with.
Yes. We write plain, specific copy for each page based on how you work and what your customers search for, then you check it. You know your trade. We know how to make the page rank and get the call.
Yes. We design for phones first, since that's where most local searches happen: tap-to-call at the top, a short quote form, fast loading images and a sticky call and quote bar.
A 3-minute video, recorded by a person, going through your current website: how it shows up on Google, what puts visitors off, and the first fixes we'd make. Free, and nobody will chase you with a sales pitch.
Barely anything. You just do what you do best: Turn phone calls into customers.
A website that earns its keep.
See what your current website is doing on Google, and what's stopping visitors from calling.
- How your site shows up on Google
- Where visitors drop off
- Recorded by a person, for your business