Karen M.★★★★★
Dan and the team repainted the exterior of our weatherboard in Baulkham Hills. The prep was thorough, they finished a day early and the trims look brand new. Would use again for the interior painting.
PaintersSydney SEO
SEO for Painters in Sydney.
Homeowners get three painting quotes, and they start with Google. We make sure your painting business is one of the first they find, with the reviews and photos that win the job.
- Free 3-minute video review
- Built for residential and commercial painters
- Western Sydney based
01How homeowners choose
Three quotes. One gets the job.
Painting is a compared purchase. Before they call, people look at your reviews, your photos and your website, side by side with two other painters.
| What they check | Painter A | Painter B | You, after we're done |
|---|---|---|---|
| Google reviews | 12 | 31 | A steady stream, every month |
| Recent job photos | Two years old | A handful | New ones every week |
| A page for "exterior house painting" | No | No | Yes, with photos |
| Shows the suburbs they work in | No | Sort of | Yes, page by page |
| Replies to reviews | Never | Sometimes | Every one |
The best painter doesn't always win the quote. The most convincing one on Google does.
02Services and categories
Every job its own colour.
"Interior painters" and "roof painting" are different searches from different customers. Each service goes on your Google profile, and your biggest ones get their own page.
Interior paintinginterior painters Parramatta
Exterior paintingexterior house painters Hills District
Roof paintingroof painting cost Sydney
Strata paintingstrata painters Sydney
Commercial paintingcommercial painters near me
Deck stainingdeck staining Castle Hill
Heritage paintingheritage house painter Inner West
Pre-sale repaintspainter before selling house
Your category does the heavy lifting. We set "Painter" as your primary category and only add extras that are a real part of your work. A short, accurate list ranks better than a long one.
Then every service goes in. We pull the services the top painters near you list, you cross off what you don't do, and we write plain descriptions for your top 20. You can list up to 99.
Services we commonly add for Sydney painters: Interior house painting, Exterior house painting, Roof painting, Commercial painting, Strata painting, Heritage painting, Deck staining and oiling, Fence painting, Render and masonry painting, Spray painting, Kitchen cabinet painting, Feature walls, Wallpaper removal, Plaster repairs, Ceiling painting, Weatherboard painting, Lead paint removal, Pressure washing before painting, New build painting, Pre-sale repaints, Rental property repaints, Timber window and door painting, Epoxy floor coating, Anti-graffiti coating.
03Reviews that rank
Reviews that name the job.
A review that says what you painted and where helps you twice. Homeowners trust it more, and Google reads it as another signal that you do that job in that suburb.
When you ask, mention the work: "If you're happy with the exterior repaint, a Google review would mean a lot." People tend to describe what you mention. Never write reviews for customers or pay for them.
Example review. Highlighted: the service and the suburb, in the customer's own words.
04Your website
Give Google more to rank.
Type site: followed by your website into Google. If fewer than 30 pages come back, Google has very little to work with. Most painting websites are a homepage, a gallery and a contact form.
We fix the basics first: a title tag with your trade, suburb and main services, a heading that says what you do and where, your details matching Google exactly, schema, and your map. Then we build real pages for each service and the suburbs you want, all linked together.
30+pages Google can index
- /interior-painting/Service
- /exterior-house-painting/Service
- /roof-painting/Service
- /strata-painting/Service
- /painters-castle-hill/Suburb
- /painters-parramatta/Suburb
- /painters-penrith/Suburb
- /projects/weatherboard-baulkham-hills/Project
05The plan
Done properly, coat by coat.
Like a good paint job, the result depends on the prep. Here's the order we work in.
Benchmark
A ranking scan across your area, your reviews and photos next to the top 10 painters, and a check for fake listings in your way.
Google profile
Category, every service, descriptions, bookings link, FAQs and service areas. Nothing left blank.
Website and pages
Title tags, headings, matching details, schema and a map, then service, suburb and project pages.
Listings and upkeep
Apple, Bing, Yelp, Houzz and the directories ranking for painters near you. Then weekly posts, geotagged photos and reviews.
Get my free review
Find out where you stand first. It's free.
06From a home improvement trade
One in five asked for a quote.
1 in 5
Early visitors to Design Timber Flooring's new website requested a quote. Same playbook we use for painters: clear service pages, real photos, and details Google trusts.
See the strategy
07Free painting business review
How do you look next to the others?
We'll record a free 3-minute video comparing your painting business with the painters ranking above you, and what to fix first.
- Your Google Maps position for painting searches
- Your reviews and photos next to the top three
- The first three fixes, in order
A limited number of painter reviews each week.
Got it. We're on it.
Your local SEO review lands in your inbox within 48 hours. Check the junk folder too, just in case.
FAQ
Painter SEO questions.
What painting business owners ask us before getting started.
SEO for painters is the work that gets your painting business found on Google when homeowners and businesses nearby search for a painter. It covers your Google Business Profile, your Google Maps ranking, your website pages, reviews, photos and listings, so you show up for searches like "house painters near me" or "exterior painting Castle Hill".
Get into the Google Maps top three for painting searches in your area, then win the comparison. That means a complete profile with the Painter category and every service you offer, fresh job photos every week, a steady flow of reviews, and a website with a page for each type of painting work.
It depends on how many suburbs you want to rank in and how strong the painters around you are. The free 3-minute video review shows where you rank today and what's missing. If you want us to fix it, we'll quote from there.
Profile and website fixes usually show movement within weeks. Getting into the top three for busy searches in Sydney often takes a few months, depending on your suburb and the competition.
"Painter" is the right primary category for most painting businesses. Only add extra categories that are a genuine part of your work. A short, accurate list helps you rank for the main searches.
Yes. They're different searches from different customers, often at different budgets. A dedicated page for each, with photos from those jobs, gives Google a clear match and gives homeowners what they're comparing.
Ask every happy customer on the day you finish, with a short text that includes your review link and mentions the job you did. Reply to every review. Never pay for reviews or offer discounts in exchange, because Google can remove them and penalise your profile.
They help you rank and they help you win. Regular job photos tell Google you're an active business, photos tagged to a suburb support that area, and before and after shots are often what makes a homeowner call you instead of the next painter.
They're useful listings, and we set them up properly as citations. But leads from marketplaces are often shared, and you pay for them. Ranking your own Google profile brings calls you don't pay for per lead.
Yes. The searches are different, often from property managers and strata committees, so the services, pages and categories change. The process is the same.
Access to your Google Business Profile and website, a yes or no on the services list, photos from your jobs, and a habit of asking happy customers for a review.
Win the quote before they compare.
See where your painting business stands on Google, and what's costing you jobs.
- Where you rank on Google Maps
- How your reviews and photos compare
- Recorded by a person, for your business